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Privacy Policy

Effective Date: May 14, 2026

Welcome to SG Travel Items. We value your trust and are committed to protecting your personal data. This Privacy Policy explains how SG Travel Items (“we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit and shop at our website, www.sgtravelitems.com (the “Site”).

Please read this Privacy Policy carefully. By accessing or using our Site, you agree to the collection and use of your information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

1. INFORMATION WE COLLECT

We collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a specific consumer or device (“personal data”). We gather this information from various sources as detailed below.

A. Information You Provide to Us

We collect information you voluntarily provide when you interact with our e-commerce platform, including when you register an account, place an order, subscribe to newsletters, or contact customer support. This may include:

  • Identity Data: Full name, username, date of birth, and gender.
  • Contact Data: Billing address, shipping address, email address (zephy@sgtravelitems.com), and telephone number (+(65)6371 1975).
  • Financial Data: Bank account details and payment card information. Please note that full payment card data is processed directly by our third-party payment gateways and is not stored on our servers.
  • Transaction Data: Details about payments to and from you, and other details of products you have purchased from us.
  • Communications Data: Information contained in any testimonial, feedback, query, or complaint you submit to us.

B. Information Automatically Collected

When you access the Site, our servers automatically log certain technical information sent by your web browser or mobile device, including:

  • Device Data: Your Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
  • Usage Data: Information about how you use our website, products, and services, including the pages you view, the links you click, access times, and referring website addresses.
  • Location Data: Approximate location derived from your IP address or precise location data if enabled on your mobile device.

C. Cookies and Tracking Technologies

We use cookies, web beacons, tracking pixels, and other tracking technologies to collect information about your browsing activity. Cookies help us remember your preferences, keep items in your shopping cart, and deliver a personalized shopping experience. You can manage your cookie preferences through your individual browser settings, though disabling cookies may impact certain functionalities of the Site.

2. HOW WE USE YOUR INFORMATION

We use the collected personal data for various business and commercial purposes necessary to run an efficient e-commerce platform, including:

  • Order Fulfillment: Processing your transactions, managing payments, arranging shipments, handling returns, and preventing fraudulent transactions.
  • Account Management: Creating and maintaining your user account, verifying your identity, and providing customer loyalty benefits.
  • Customer Support: Responding to your inquiries, troubleshooting technical issues, and managing warranty claims.
  • Marketing and Promotions: Sending you promotional emails, newsletters, special offers, and targeted advertisements based on your shopping behavior, subject to your consent where required by law.
  • Website Improvement: Analyzing usage data to optimize website performance, improve our product selection, and enhance user experience.
  • Legal Compliance: Complying with applicable laws, regulations, legal processes, and enforceable governmental requests, or protecting our rights and safety.

3. SHARING AND DISCLOSURE OF YOUR INFORMATION

We do not sell, rent, or trade your personal data to third parties for their marketing purposes. However, we may share your information with trusted third parties to facilitate our operations:

  • Service Providers: We share information with third-party vendors who perform services on our behalf. These include payment processors, shipping and logistics corporations, data hosting companies, customer service software platforms, and email marketing providers.
  • Professional Advisors: We may disclose your information to legal consultants, auditors, insurers, and bankers where necessary to receive professional advisory services.
  • Business Transfers: If we undergo a merger, acquisition, restructuring, bankruptcy, or sale of all or a portion of our assets, user information may be transferred as part of that business transaction.
  • Legal Obligations: We may disclose your data if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to investigate potential fraud, enforce our Terms of Service, or protect the rights, property, or safety of SG Travel Items, our customers, or others.

4. DATA SECURITY

The security of your personal data is paramount to us. We implement a variety of administrative, technical, and physical security measures designed to protect your information from unauthorized access, loss, misuse, alteration, or disclosure. Standard commercial practices, such as Secure Socket Layer (SSL) encryption, are used to safeguard sensitive financial information during transmission.

However, please remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

5. INTERNATIONAL DATA TRANSFERS

SG Travel Items is headquartered in Singapore. The personal data we collect may be transferred to, stored at, and processed in destinations outside of your home country, where data protection laws may differ. By submitting your personal data, you consent to this transfer, storage, and processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection frameworks, such as utilizing standard contractual clauses for international data transfers.

6. DATA RETENTION

We will retain your personal data only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymize it.

7. YOUR PRIVACY RIGHTS AND CHOICES

Depending on your geographic location, you may possess specific statutory rights regarding your personal data under regional frameworks (such as the PDPA in Singapore or the GDPR in Europe). These rights may include:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete personal data.
  • Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data under certain conditions.
  • Right to Restrict Processing: Request that we restrict how we process your data.
  • Right to Data Portability: Request the transfer of your data to another organization or directly to you in a structured format.
  • Right to Object: Object to our processing of your personal data for direct marketing or profiling purposes.
  • Right to Withdraw Consent: Withdraw your consent to data processing at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please submit a formal request to our Data Protection Officer via the contact details provided in Section 10.

8. CHILDREN’S PRIVACY

Our website and services are intended for use by adults. We do not knowingly collect personal data from children under the age of 16 (or the legal age of majority in your jurisdiction). If we learn that we have inadvertently collected personal data from a child without verifiable parental consent, we will take immediate steps to delete that information from our systems. If you believe we might have collected data from a child, please contact us immediately.

9. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify or update this Privacy Policy at any time to reflect changes in our business practices, operational standards, or legal obligations. Any updates will be posted on this page with a revised “Effective Date” at the top of the policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any updates constitute acceptance of the revised policy.

10. CONTACT US

If you have any questions, concerns, complaints, or feedback regarding this Privacy Policy, or if you wish to exercise your data privacy rights, please do not hesitate to contact our Data Protection Officer through any of the channels below:

  • Website: www.sgtravelitems.com
  • Email Address: zephy@sgtravelitems.com
  • Telephone Number: +(65)6371 1975
  • Physical Mail / Mailing Address:
    SG Travel Items
    Attn: Data Protection Officer
    65 Pasir Panjang Rd, CAMPUS by ShopBack,
    Singapore 118506